The real estate market is more competitive than ever in 2025. Buyers are smarter, more tech-savvy, and expect a seamless online experience when searching for properties. If you’re a real estate agent or agency looking to attract more buyers and sellers, you need marketing strategies that cut through the noise.
Here’s how top-performing real estate professionals are using digital marketing, social media, and local SEO to sell more homes—and why working with The Goods Agency gives you the edge.
1. Leverage High-Quality Video & Virtual Tours
Video content is now the #1 driver of engagement in real estate marketing. Buyers want walkthroughs, drone footage, and 360° virtual tours before they ever set foot in a home.
How to Use Video in Real Estate Marketing:
🎥 Property Video Tours – Professionally shot home tours convert better than static listings.
🚁 Drone Footage – Aerial views showcase the neighbourhood and surrounding lifestyle.
📹 Instagram Reels & TikTok Walkthroughs – Short-form video generates higher engagement.
🌐 360° Virtual Tours – Ideal for attracting out-of-town buyers or international investors.
🚀 Why It Matters: Listings with video receive 403% more inquiries than those without.
2. Optimise Your Website & Listings for SEO
With more buyers starting their home search online, having SEO-optimised property listings gives you a massive advantage.
How to Improve SEO for Real Estate:
🔍 Optimise Listing Descriptions – Use search-friendly terms like “modern 3-bedroom home in Auckland with ocean views”.
📍 Local SEO Tactics – Rank for "homes for sale in [suburb]" by optimising your Google Business Profile.
📝 Blog for Organic Traffic – Write neighbourhood guides, market updates, and first-time buyer tips to attract Google searches.
🚀 Why It Matters: 44% of home buyers start their search on Google, so ranking higher = more leads.
3. Target the Right Buyers with Digital Ads
Google & Meta Ads are the most cost-effective way to reach buyers in real time when they’re searching for properties.
Best Digital Advertising Strategies for Real Estate in 2025:
🎯 Google Search Ads – Capture leads searching for "homes for sale in Wellington".
📈 Facebook & Instagram Retargeting – Show ads to people who’ve already viewed your listings.
🗺️ YouTube Ads – Showcase properties to buyers searching for house tour videos.
💰 TradeMe & Realestate.co.nz Ads – Paid placements on NZ’s top real estate platforms get high-intent traffic.
🚀 Why It Matters: 76% of home buyers use online search as their primary home-buying tool.
4. Social Media for Real Estate: More Than Just Listings
A real estate agent’s social media presence isn’t just about posting listings—it’s about building trust, engagement, and authority.
Winning Social Media Strategies for Agents & Agencies:
📌 Instagram & Facebook Reels – Short, engaging home tours get more reach.
🏡 Market Updates & Trends – Educate followers with local property insights.
💡 Behind-the-Scenes Content – Share the real process of buying and selling homes.
📅 Live Q&A Sessions – Answer buyer & seller questions in real time.
🚀 Why It Matters: 82% of sellers expect their agent to market on social media.
5. Email Marketing: Turn Leads Into Clients
Email marketing nurtures buyers and sellers from curious to committed. If you're not leveraging automated email sequences, you're losing deals.
How Real Estate Agents Should Use Email Marketing:
📩 New Listing Alerts – Keep subscribers updated on new homes matching their criteria.
📝 Market Trend Reports – Establish yourself as the go-to expert in your area.
⏳ Seller Follow-Ups – Send targeted emails to convert hesitant sellers.
🚀 Why It Matters: Real estate emails have an average open rate of over 30%, higher than most industries.
Why Real Estate Agents Work With The Goods Agency
Implementing these real estate marketing strategies takes time, expertise, and ongoing optimisation. Many top-performing real estate agents and agencies in New Zealand partner with The Goods Agency because:
✔ We handle everything – from video content to digital ads & SEO.
✔ We know real estate – understanding the buyer journey is our specialty.
✔ We deliver results – our clients see higher-quality leads, increased inquiries, and faster property sales.
📈 Want to grow your real estate business?
We help agents & agencies dominate their local market with strategic, data-driven marketing.
🔗 Let’s talk. Contact The Goods Agency today.
