Why Strategy Matters

In an ever-changing digital world, great marketing isn’t about guesswork—it’s about strategy. At The Goods Agency, we focus on data-driven, results-focused digital marketing that helps businesses scale, drive revenue, and increase brand visibility.

Our clients trust us to cut through the noise and deliver real growth. Here’s a look at some of our biggest success stories.

1. Montessori Preschool: From Low Awareness to Full Enrollment

📌 Challenge:

• Low awareness and under-enrollment in a competitive market.

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🚀 Strategy:

• Targeted Meta & Google Ads to drive inquiries.
• SEO strategy to capture high-intent parents searching for quality preschools.
• Landing page optimisation to increase conversion rates.

💡 Result:

A 56% increase in website traffic and full enrollment within 6 months.

2. Dog Zen: Scaling Subscriptions with Data-Driven Marketing

📌 Challenge:

• Rising ad costs and a plateau in virtual school sign ups.

🚀 Strategy:

• Lead generation-focused Meta ads to grow a highly engaged database.
• Email nurture strategy to convert leads into paying subscribers, achieving strong engagement rates.
• Landing page optimisation to improve clarity and conversion rates.

💡 Results for 2024 alone:

• Landing page optimisation to improve clarity and conversion rates.
• Exceeded subscription growth targets set for the year.
• 12% growth in the database, expanding to over 55K engaged subscribers.
• Surpassed 110K social media followers, increasing brand awareness and engagement.
• Achieved stronger performance while maintaining the same ad spend on Meta and Google, showcasing strategic efficiency.

3. Muse Boutique: A Continuous Refinement Approach to Digital Marketing

📌 Challenge:

• Maintaining a strong, on-brand digital presence while expanding into the Australian market.

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🚀 Strategy:

• Ongoing refinement of digital advertising activity to maximise performance and maintain brand integrity.
• Creation of Australia-specific landing pages to ensure a seamless user experience for new customers.
• Regular strategy reviews and adjustments based on performance data.💡

💡 Result:

• A strong brand presence across both New Zealand and Australia, with continued growth and engagement in new markets.

4. Screentime NZ: Elevating a Legacy Brand with a Digital-First Strategy

📌 Challenge:

• Updating a legacy production company’s digital presence to align with modern expectations.

🚀 Strategy:

• Strategic website rebuild to better showcase Screentime’s extensive portfolio and make navigation seamless.
• Refined brand messaging to highlight credibility and long-standing expertise in the industry.
• Implementation of a scalable content management approach to ensure ongoing updates and relevance.

💡 Result

• A modern, user-friendly website that better represents Screentime’s legacy and future focus.

5. Remarkable Studios: Repositioning as NZ’s Most Versatile Film Studio

📌 Challenge:

• Strengthening the studio’s online presence and ensuring its key differentiators were clearly communicated.

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🚀 Strategy:

• Website restructure and messaging refinement to highlight Remarkable Studios as the largest wet-weather cover option in NZ.
• SEO strategy and targeted campaigns to drive relevant traffic and increase bookings.
• Visual enhancements and user-friendly content updates to make the site more engaging and informative.💡

💡Result

• A clearer, more impactful online presence that drives increased inquiries and bookings.

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6. Popstars (TVNZ): Creating Social Buzz for a Prime-Time TV Show

📌 Challenge:

• Driving engagement and excitement for the TVNZ reality music competition Popstars ahead of its launch.

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🚀 Strategy:

• Social-first storytelling strategy to bring the show’s energy online.
• High-engagement content & real-time audience interaction to generate buzz.
• Targeted ad campaigns to drive viewership & conversation pre-launch.

💡 Result:

• Strong online engagement and a highly engaged audience pre-premiere.

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Why The Goods Agency? These success stories prove that the right marketing strategy can transform businesses. From filling preschool seats to expanding into new markets, our approach is always data-driven, results-focused, and tailored to each client.

‍📈 Want to scale your business with a winning marketing strategy? Let’s talk. Contact us today!