With competition growing in the ecommerce space, businesses need a well-rounded strategy to drive traffic and boost conversions. Here are the key components of a successful ecommerce marketing plan:
1. Prioritise Search Engine Optimisation (SEO)
SEO is a long-term strategy that helps drive organic traffic. Focus on:
- Keyword Research: Find relevant search terms your audience uses.
- On-Page Optimisation: Optimise product pages, meta descriptions, and images.
- Content Marketing: Publish blogs, buying guides, and how-to articles.
2. Invest in Pay-Per-Click Advertising (PPC)
- Google Shopping Ads help showcase products directly in search results.
- Facebook & Instagram Ads allow for precise targeting based on user behaviour.
- Retargeting Campaigns help recover lost sales by re-engaging website visitors.
3. Build a Strong Social Media Presence
Social proof is crucial in ecommerce. Engage with customers via:
- User-Generated Content (UGC): Encourage customers to share their purchases.
- Influencer Collaborations: Work with NZ influencers for greater exposure.
- Community Engagement: Respond to comments and messages to build relationships.
4. Implement Email Marketing Automation
- Welcome emails to engage new subscribers.
- Abandoned cart emails to recover lost sales.
- Post-purchase follow-ups to encourage repeat purchases.
5. Offer Promotions & Incentives
- Free shipping for orders above a certain amount.
- Time-limited discounts to create urgency.
- Loyalty programs to encourage long-term customer relationships.
Looking to optimise your ecommerce marketing? The Goods Agency specialises in data-driven strategies that deliver results. Let’s talk!
