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Devonport Boutique Motel

Transforming Online Presence into Profits for Devonport Boutique Motel

New owners took over Devonport Boutique Motel and renovated the space to offer a more luxurious stay. However, the website and photos did not reflect the upgraded experience. They needed a complete overhaul to align their online presence with their enhanced offerings.
New owners took over Devonport Boutique Motel and renovated the space to offer a more luxurious stay. However, the website and photos did not reflect the upgraded experience. They needed a complete overhaul to align their online presence with their enhanced offerings.

Results & Impact

Our comprehensive approach successfully transformed Devonport Boutique Motel’s online presence and operations. The updated branding, signage, and website now accurately reflect the luxurious experience offered. Streamlining the booking systems and implementing a custom booking engine has increased direct bookings and improved the motel’s profitability. Additionally, securing a free website upgrade saved the business thousands of dollars.

Increased ROI: from $0.88 to $8.20 per dollar spent
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Boosted Facebook advertising Return on Ad Spend (ROAS) from an average of $0.88 to an impressive $8.20 for every dollar spent.
Expanded Reach
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Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
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Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
Plus sign
Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
Plus sign
Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
Plus sign
Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Brand and Web Overhaul
Updated branding, signage, and website to reflect the motel's luxurious renovations.
Streamlined Operations
Overhauled and streamlined the booking system, cutting out unnecessary platforms and saving on monthly subscriptions.
Increased Direct Bookings
Implemented a custom booking engine on the website, retaining 100% of each sale and reducing reliance on third-party booking sites.
Cost Savings
Negotiated a free website upgrade with the current provider, saving thousands of dollars.

"Tymon got to the core of our business, understanding how our programs and processes work better than we understood them ourselves! Before Tymon, we were reliant on third-party online travel agents (like booking.com) for all bookings. She set up our very own booking engine on our website, which has meant we retain 100% of each sale. It is now our number one booking process, significantly improving our bottom line."

- Tina, Owner/Operator

Project Overview

The Challenge
Outdated branding, signage, and website.
Complicated and costly booking systems.
Heavy reliance on third-party booking sites, resulting in high commission fees.
Our Approach
  • Updated Branding and Signage: We redesigned the branding and signage to reflect the new luxurious offerings of the motel, ensuring a cohesive and attractive visual identity.
  • Website Overhaul: We revamped the website with new photos and updated content to accurately represent the upgraded space. The new website was designed to be user-friendly and visually appealing.
  • Streamlined Booking Systems: We assessed the existing platforms and identified unnecessary ones, streamlining the booking system to reduce complexity and save on monthly subscriptions.
  • Custom Booking Engine: We recommended and implemented the creation of a custom booking engine on the updated website. This allowed the motel to retain 100% of each sale, significantly improving the bottom line by reducing dependency on third-party booking sites like booking.com.
  • Cost Savings: Through our efforts with booking providers, we secured a free website upgrade, saving the business thousands of dollars.

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