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Muse Boutique

How The Goods Agency Has Helped Muse Boutique Scale

Muse Boutique NZ started as a single boutique with big ambitions. As the brand grew, so did the need for a strategic marketing approach to support its expansion—first across New Zealand, then into the competitive Australian fashion market. From day one, The Goods Agency has been a trusted partner, guiding Muse through every stage of growth, optimising their digital presence, and ensuring their marketing strategy evolves alongside the business.
Muse Boutique NZ started as a single boutique with big ambitions. As the brand grew, so did the need for a strategic marketing approach to support its expansion—first across New Zealand, then into the competitive Australian fashion market. From day one, The Goods Agency has been a trusted partner, guiding Muse through every stage of growth, optimising their digital presence, and ensuring their marketing strategy evolves alongside the business.

Results & Impact

Since partnering with Muse Boutique, we’ve helped them scale from a single store to four boutiques and a thriving online presence across New Zealand and Australia. Our ongoing support has included launching the brand into a new market, refining digital strategy, and continuously optimizing marketing efforts to drive engagement and sales. With a focus on performance marketing, audience insights, and seamless omnichannel experiences, we’ve played a key role in their sustained success.

Increased ROI: from $0.88 to $8.20 per dollar spent
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Boosted Facebook advertising Return on Ad Spend (ROAS) from an average of $0.88 to an impressive $8.20 for every dollar spent.
Expanded Reach
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Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
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Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
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Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
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Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
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Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Long-Term Growth Strategy
Supported Muse from its early days as a single boutique to a multi-location brand with an international presence.
Successful Australian Market Entry
Developed and executed a tailored strategy for expansion into Australia, ensuring a smooth and impactful launch.
Optimised Digital Marketing
Continuously reviewed and refined digital marketing efforts to maximise reach, engagement, and sales.
Scalable Strategies
Adapted marketing approaches to support rapid business growth, keeping customer acquisition and brand awareness strong.
Omnichannel Integration
Ensured consistency across in-store and online experiences, strengthening brand presence and customer loyalty.

Highly recommend! Tymon is so knowledgeable and has helped MUSE grow significantly online in New Zealand and Australia.

Olivia Healy, Owner Muse Boutique

Project Overview

The Challenge
Scale a boutique fashion brand into a multi-location business while maintaining a strong brand identity.
Successfully launch Muse Boutique into the Australian market.
Continuously optimize marketing efforts to support business growth and customer acquisition.
Our Approach
  • Strategic Marketing Support: Provided ongoing guidance, adapting strategies as Muse expanded.
  • Market Expansion Planning: Designed and implemented a data-driven entry strategy for the Australian market.
  • Performance Marketing Optimization: Continuously reviewed and refined digital marketing efforts across Meta, Google, and email.
  • Customer Experience Focus: Ensured a seamless journey for shoppers both online and in-store.

Our partnership with Muse Boutique NZ has been built on trust, strategy, and a shared vision for growth. By continuously refining and evolving their marketing approach, we’ve helped them scale into a successful multi-location brand, with even more opportunities ahead.

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