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Screentime New Zealand

Transforming Their Online Presence with a Sleek, Modern Website

Screentime New Zealand, a renowned production company and part of the Banijay Group, needed a complete overhaul of their outdated WordPress website. With years of accumulated content, much of which no longer aligned with their current business goals, they required a modern platform that was easy to manage and effectively showcased their impressive body of work. The Goods Agency was tasked with transforming their online presence, crafting a streamlined site that aligned with Banijay’s branding while preserving Screentime’s distinct identity.
Screentime New Zealand, a renowned production company and part of the Banijay Group, needed a complete overhaul of their outdated WordPress website. With years of accumulated content, much of which no longer aligned with their current business goals, they required a modern platform that was easy to manage and effectively showcased their impressive body of work. The Goods Agency was tasked with transforming their online presence, crafting a streamlined site that aligned with Banijay’s branding while preserving Screentime’s distinct identity.

Results & Impact

The revamped website delivered a polished, professional platform that reflects Screentime NZ’s status in the entertainment industry while simplifying content management. By conducting a comprehensive content audit, rewriting and rearticulating their messaging, streamlining their offerings, and designing a strategic site map, we created a sleek Squarespace website that better represents their brand and aligns seamlessly with Banijay’s global identity. This cohesive digital experience positions Screentime NZ for future growth.

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Increased ROI: from $0.88 to $8.20 per dollar spent
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Boosted Facebook advertising Return on Ad Spend (ROAS) from an average of $0.88 to an impressive $8.20 for every dollar spent.
Expanded Reach
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Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
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Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
Plus sign
Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
Plus sign
Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
Plus sign
Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Content Audit and Refresh
Reviewed years of content to determine what was still relevant, rewriting and streamlining their messaging to align with the company’s current goals.
New Site Map
Designed a user-friendly structure that highlights Screentime NZ’s key offerings and past successes in a logical, intuitive way.
Brand Articulation
Rearticulated their brand identity and offerings to better reflect who they are today, including a clear, concise write-up of their services.
Banijay Branding Integration
Aligned with Banijay’s brand guidelines to create a cohesive online presence while retaining Screentime’s distinct personality.
Modern Design and Functionality
Delivered a responsive, visually striking Squarespace website that’s easy to navigate and manage.
Streamlined Content Updates
Empowered the Screentime team with a platform that simplifies keeping their portfolio and messaging up to date.

“The Goods Agency brought clarity and creativity to our website overhaul, helping us define who we are today and ensuring our content and design truly reflect that. The new site is sleek, professional, and easy to manage—we couldn’t be happier with the result!”

Project Overview

The Challenge
Overhaul an outdated WordPress site filled with years of accumulated content.
Define and articulate Screentime NZ’s brand and offerings in a way that resonates with today’s audience.
Create a modern, professional website aligned with Banijay’s branding while maintaining Screentime’s individuality.
Our Approach
  • Content Audit: Conducted a thorough review of the old website, identifying and rewriting relevant content while discarding outdated material.
  • Brand Messaging: Crafted clear, compelling copy to articulate Screentime’s services and unique value in the production industry.
  • Site Map Design: Restructured the website to streamline navigation and highlight key productions and services.
  • Brand Alignment: Integrated Banijay’s branding guidelines to ensure consistency with the parent company while preserving Screentime’s unique voice.
  • Website Redesign: Built a sleek, modern Squarespace site that’s visually impactful and easy to manage.

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