Positioning DogZen for lasting success
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Our ongoing collaboration has positioned DogZen for lasting success. The comprehensive digital overhaul and visual rebrand have resulted in standout improvements in advertising performance, sales growth, customer engagement, and brand presence.
Thanks to our integrated approach, all digital activities are now aligned, trackable, and optimised for maximum impact.
“We're in our second year of working with Tymon at The Goods and I absolutely recommend her! She felt like one of the team instantly, instantly, and guides us through the ever-changing (at times, very confusing!) world of digital marketing in a way that helps us get the most bang for buck from our budget. She totally gets our brand and our direction, and is always bringing us clever new ideas to improve the way we reach and connect with people. She has also significantly improved our ROAs...the numbers don't lie! Very happy to have her working alongside us and helping us grow."
Optimised Facebook Advertising:
We revamped DogZen’s Facebook advertising strategy, boosting their ROAS from 0.88 to a remarkable 8.2. Ongoing management has been key to maintaining these results.
Launched Google Ads:
We added Google Ads to the mix beyond just ‘Search Ads’, achieving a ROAS of 9.35.
Optimised CRM System:
We worked on optimising their CRM system to ensure better sales/data tracking and customer engagement, achieving a 44% engagement rate and higher conversion rates.
Grew Database:
Alongside improving engagement, we focused on growing the customer database, doubling our contact list in 18 months.
Built a New Website:
We created a new website that integrated all digital platforms, ensuring accurate tracking and seamless communication across all business elements. This also improved conversion rates to an impressive 22%.
Led Visual Rebrand:
We spearheaded a visual rebrand to reflect DogZen’s modern and dynamic approach to pet care. This included developing a new visual identity, ensuring brand consistency across all platforms, and enhancing customer perception.
Social Media Growth:
Our efforts grew DogZen’s social following to over 100,000 followers, enhancing their online presence and engagement.
