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Popstars New Zealand

Behind the scenes Building an Engaged Audience for a Reality TV Revival

opstars New Zealand, a reboot of the iconic reality TV series, sought to engage a new generation of viewers while rekindling nostalgia for long-time fans. The production team needed a social media partner to generate excitement, share behind-the-scenes content, and create a strong, engaged community. Enter The Goods Agency, tasked with building a loyal audience and keeping them hooked throughout the show’s journey.
opstars New Zealand, a reboot of the iconic reality TV series, sought to engage a new generation of viewers while rekindling nostalgia for long-time fans. The production team needed a social media partner to generate excitement, share behind-the-scenes content, and create a strong, engaged community. Enter The Goods Agency, tasked with building a loyal audience and keeping them hooked throughout the show’s journey.

Results & Impact

Our six-week social media campaign successfully built a vibrant online community for Popstars New Zealand, growing to over 8,000 followers. Through a strategic mix of behind-the-scenes content and engaging storytelling, we fostered strong viewer loyalty, keeping fans hooked and driving sustained excitement for the show’s revival.

Increased ROI: from $0.88 to $8.20 per dollar spent
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Boosted Facebook advertising Return on Ad Spend (ROAS) from an average of $0.88 to an impressive $8.20 for every dollar spent.
Expanded Reach
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Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
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Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
Plus sign
Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
Plus sign
Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
Plus sign
Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Community Growth
Over six weeks, we built a vibrant online community of over 8,000 followers.
Engagement Success
Delivered consistent, engaging content that captured the essence of the show and encouraged repeat interaction.
Fan Loyalty
Fostered a growing community of dedicated viewers who followed the journey of Popstars, both on and off the screen.

“Partnering with The Goods Agency was one of the best decisions we made for Popstars New Zealand. They truly understood the importance of community building and brought the show to life on social media in a way that resonated with both new and long-time fans. Their creativity and commitment to our vision were exceptional.”

Project Overview

The Challenge
Relaunching an iconic series and engaging a new generation of fans.
Building an online community from scratch.
Generating sustained excitement without spoiling key moments of the show.
Our Approach

Engaging Content Strategy: We crafted a blend of teaser content, behind-the-scenes footage, and cast highlights to build anticipation while maintaining the mystery of key show moments.
Community Interaction: Encouraged fans to interact with posts and participate in discussions to keep the excitement alive throughout the season.
Real-Time Updates: Shared timely and relevant updates from the set, showcasing the journey of both the cast and the crew.
Consistent Branding: Ensured all social media posts adhered to the vibrant, energetic, and aspirational tone of Popstars.
Visual Storytelling: Utilised high-quality visuals and video snippets to immerse the audience in the world of Popstars.

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