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The Montessori Preschool

Transforming Awareness into Full Enrolment: How The Goods Agency Helped Montessori Preschool Reach Capacity

The Montessori Preschool, a well-established center in Belmont on Auckland's North Shore, recently opened a new location in Mount Albert. Despite their strong reputation and unique educational approach, they struggled to raise awareness about the new center within the local community. They turned to The Goods Agency to help build awareness and drive enrollments.
The Montessori Preschool, a well-established center in Belmont on Auckland's North Shore, recently opened a new location in Mount Albert. Despite their strong reputation and unique educational approach, they struggled to raise awareness about the new center within the local community. They turned to The Goods Agency to help build awareness and drive enrollments.

Results & Impact

Our comprehensive six-month campaign successfully raised awareness of the new Montessori Preschool in Mount Albert. We took the space from having just 3 full-time students to operating at capacity. The combination of organic strategies and targeted advertising effectively drove community engagement and enrollments, positioning the new centre for sustained success.

Increased ROI: from $0.88 to $8.20 per dollar spent
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Boosted Facebook advertising Return on Ad Spend (ROAS) from an average of $0.88 to an impressive $8.20 for every dollar spent.
Expanded Reach
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Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
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Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
Plus sign
Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
Plus sign
Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Expanded Reach
Plus sign
Introduced Google Ads, driving more sales and achieving a ROAS of $9.35 for every dollar spent.
Cost-Effective Lead Generation
Achieved an average cost per lead of $23.70 on Meta, well below the education industry average of $64.
Full Enrollment
Increased enrolment from just 3 full-time students to full capacity.
Enhanced Local Awareness
Built significant awareness within the local community through organic and paid strategies.
Efficient Ad Spend
Achieved an average CPC of $2.50 on Google Ads, significantly lower than the education sector average of $4.39.

"Working with The Goods Agency has been an incredible experience. Their strategic approach and dedication to our mission have significantly boosted our visibility and enrollment rates at the new Mount Albert location. We went from struggling to fill spots to operating at full capacity in just over six months!"

- Renata, Centre Owner

Project Overview

The Challenge
Low awareness of the new Mount Albert location.
Limited community engagement.
Need for cost-effective marketing solutions.
Our Approach
  • Set Up Digital Presence: We set up a dedicated Facebook page and Google Business Profile for the Mount Albert location to enhance online visibility and engagement.
  • Referral Incentive Program: We designed and communicated a referral incentive program for existing parents, encouraging them to spread the word about the new centre.
  • Leveraged Local Community Pages: We posted about the new site on various local community pages. Posts were shared from the personal accounts of the owners to increase acceptance and engagement.
  • Listed on Montessori School Finder: We listed the new location on the Montessori School Finder to strengthen backlinks to the website, improving its Google search ranking.
  • Updated Website: We updated the Mount Albert section on the home page with new photos and relevant information. We also added a pixel to track site traffic and enable retargeting of ads to those who had visited our site before but not converted to a lead.
  • Google and Meta Advertising: We implemented targeted lead generation ads on Meta, achieving an average cost per lead of $23.70, significantly lower than the industry average. For Google Ads, we ran search and display campaigns with an average CPC of $2.50, well below the education sector average of $4.39.

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